Thursday, 22 October 2015

Team Work: the Good, the Bad, the Ugly?

     My group has been working really well on our Deforestation Action Project. Here's how I feel about our teamwork thus-far: 

     What I Have Learned: This week I have learned that I am definitely a visual learner, I not only take the lead for organizing charts to help our group see what we have done and have not done, our roles, etc. but I kind of enjoy doing it? I have assigned colours to each person in the group to help differentiate tasks and keep track of progress as we fill in our group chart, and have noticed that I, personally, am a lot more productive when I do this than when I do not. 

     The Good: This is a pretty big project, and the "action" part of it is something new to me, that I have never had to do for a project before. I am really glad that this is a group project and that there is a group of 4 to share the tasks. In past projects when it came to assigning roles, all of the roles were always so similar that roles were chosen without much thought. I think that this project is teaching me, and my group members, the importance of assigning roles that connect to your interests to ensure that the project is enjoyable and well done. I think that we did a pretty good job at this, giving each group member a role that best suits them. I think this because our group has been productive and efficient. For example, since my interest was animal rights/veganism I am looking into the school's diet, and since Rikki Lee is passionate about art she is making a visual display for the school to see. Since we took the time to learn more about each group member and find roles that best suit us, we learnt a lot about our group which makes working together really easy. 

     The Bad: My group's interests and passions are very different from one another (Animal extinction, animal rights/veganism, the environment, art, reading/literature), so we chose deforestation as a way to combine them. I do think that deforestation is the topic that best combines our interests, but at the same time I feel like it is distant enough from those interests that the project overall doesn't interest us as much. I feel it was really difficult to get into a group and find something that we all happen to be passionate about. If this project was in a different course I could see it being more interesting but when I compare it to my independent project in this course, I don't feel as motivated, and I don't feel that my group does either.

     The Ugly? Rikki Lee is in charge of the display for our project and it's going to be beautiful soooo.....

     

Sunday, 18 October 2015

A Week in the Life of a Fancy Feminist Designer

       Just kidding. But kind of not?..... Read on to see a week's worth of my design work for my logo/business cards and upcoming line of feminist merch. 

      Monday:

On Monday I designed my business cards, playing around with various layouts and colours. Here are some of my favourite designs that I came up with:
Business Card Front Option #1

Business Card Front Option #2

Business Card Front Option #3

Business Card Back


       Tuesday:
On Tuesday I decided on my business card design, but encountered a design flaw. Here are the designs I chose:
Front

Back
The line running through the leaves on the front is thicker and more uneven than the line running through my logo on the back of the business card. This also means that the lines on my shop banner match the text on my banner and logo, but the lines on my logo match neither. On my online store this isn't as noticeable, but on a business card it becomes a lot more obvious. 

       Wednesday:
On Wednesday I worked on thickening the lines in my logo, and later did some research for my "Less Catcalls More Cats" design to see what I wanted my cat to look like, as well as the arrangement of flowers in the design.
Cat inspiration photo.

Cat inspiration photo, wondering if the cat in my design should be pink?

Flower inspiration photo.



       Thursday:
On Thursday I took a break from my logo to work on the "Less Catcalls More Cats" design for my line. 

A thumbnail sketch, to get an idea of what layout I wanted.
I transferred that into photoshop with the font I want to get a better visual.

I started out sketching some cats, and ended up really liking the one in the middle.

I traced the sketch onto a new page so it wouldn't be so cluttered.
I swatched some markers to get an idea of what colour palette I want to go with for the cat and for the flowers in the design.

Swatches of what colours I will be using for the cat.
Swatches of what colours I will be using for the flowers.

       Friday:
On Friday I finished up my logo:



       Saturday: 
On Saturday I practiced blending my markers and did some practice pieces:
Used some of the colours that I will be using in my "Less Catcalls More Cats" design to get a feel for the colour palette.
Practiced blending with my topic markers.


       Sunday: 
On Sunday I picked up a few more copic and prismacolour markers to fill in any gaps I would have had with blending.

       There it is! A week's worth of my design work. Fun.

     

Thursday, 15 October 2015

Marketing Plan

Hello! 

     Here is a link to my marketing plan for the in-school fundraiser portion of my IDC Project.

     Here is a link to my marketing plan for the online sales portion of my IDC Project.

Friday, 9 October 2015

Gender Roles Were Made to be Broken

Q; What is something that changed my thinking this week?


I can remember when my brother was younger and wanted to paint his nails pink like I was, and my dad got upset with him for not “doing what boys do.” Whether or not that was just a phase or even a one-time thing, I know that my brother would never ask me to paint his nails ever again, let alone let me paint them if I was the one to ask.

About a year ago I decided that I would stop shaving and wearing a bra just to please others, and would just shave when I felt like it and wear a bra when I felt that it wouldn’t be incredibly uncomfortable. There were people in my life close to me that were really upset by this, and were worried for me because I was not “doing what girls do.”

Today I was at school I overheard some of my peers using homophobic terms to describe something they saw as feminine. Over, and over, and over again. I wanted to say something so badly but couldn’t get myself to.

It was then that I really noticed the presence of gender roles placed on my peers, how everything that we do is put into such black and white terms, and how we are expected to fit into a category that outlines our entire personality, a category based solely on gender.

How girls are expected to look pretty and proper and wear makeup, but not too much, look nice but not like we are trying to look nice. If we don’t wear a bra we are gross or strange, but if you can actually see the bra we are expected to wear then we are scandalous and slutty? (fyi “slut” is probably my least favourite word in the entire world ever.) We are supposed to be smooth and hairless, despite shaving being expensive and time consuming.

Almost every time one of my peers speaks up about something they feel is wrong, it’s a boy. I have tried before and been called “bossy” and “scary”, as have the other girls that I have heard speak their mind. What we say is often chalked up to be directly related to our menstrual cycle; a fit of PMS and attitude that is paid no respect.

I’ve been thinking, if I had received the same response as my male peers when speaking my mind about something I feel is wrong, would I have hesitated like I did today in class? Or would I have told my peers today that what they were saying was degrading, derogatory, demeaning, and ignorant. That there are millions of men and women fighting to gain their respect and fundamental human rights back from those who have stolen them, and that using their sexual identity as an insult is not acceptable. That there could have been a student in the room that identifies as LGBTQ+ but is too scared to come out to friends or family for fear of their sexuality being seen as negative, and that their fears were just affirmed by those derogatory comments.

I have spent every minute since the bell rang wishing I had confronted those students and told them my perspective on what they were saying, but I didn’t, because I tried in the past and had a bully claim to be scared of me for telling them that bullying is “not okay” and that they should stop bullying one of my peers. I feel that if a boy had stood up and said the exact same things I said he would have been respected, but I appeared bossy. All because I am a girl.

I do realize that there are gender roles placed on my male peers as well. They are supposed to appear tough and manly but still be sensitive. If they are too sensitive then they are considered feminine and therefore gay, as if sexuality is in any way related to sensitivity, but if they appear too tough or manly they are a considered a “tool” and do not get any emotional recognition. They are expected to excel in sports, and not care about school, I have even heard boys getting positive praise and attention from peers for getting the lowest mark on a test. My knowledge on male gender roles is obviously limited, but this is what I have observed.

This week I have been thinking a lot about the gender roles that have an impact on my peers and I, and how that connects to my IDC project. There seems to be a big disconnect between my peers and the social standards that they face, and I really want to draw more attention to that with my IDC project. I have been wondering if the rest of my peers are used to the pressures put on them because of their gender and don’t notice them any more, if they prefer to have those gender roles in place, or are completely unaware of them.

I have been thinking about the marketing aspect of my project and how I want to draw more attention to gender roles through the marketing of my products. I want to bring more awareness to gender roles, consent, and body positivity, and think that the posters I design to market my girl positive/body positive line of merchandise will be a good way to get the attention of my peers. I want to get them thinking about the gender roles placed on them, and hopefully get them to break those gender roles. I am expecting o
nly a fraction of the school to stop to look at my products and designs, but the posters will reach almost everybody. Hallways, classrooms, the cafeteria, entrances, and more.


This was my accumulation of thoughts this week on gender roles, which was something that changed my thinking and I then applied to the plans for my IDC project.

Wednesday, 7 October 2015

Products and Manufacturers

Here is a link to what products I am ordering and where I am ordering them from for my IDC project.

Friday, 2 October 2015

My Design Process So-Far.

Hello, Brooke here.

For my IDC Project, I am designing a line of feminist merchandise which I will have manufactured. I will also market and sell these items online on my etsy store, as well as in school as a fundraiser for the Fearlessly Girl club.

I am currently working on the designs for the products in my line. I knew from the start that I would like to include 3 button designs, 3 sticker designs, and 1 or 2 textile designs, which I am thinking will be iron-on patches.

When designing, I first did some research. I have done research on feminism and women’s rights in the past, but wanted to know more about not only famous pioneering feminists and modern day feminism icons, as well as current and classic feminist catchphrases and slogans.

I then looked at designs on buttons, stickers, and shirts that I like and think will appeal to my audience/client group of teenagers and young adults. I want to include well-known elements of the feminist movement in my designs to make them relevant, but design them in a way that is current and will attract people. I want these designs to make feminism fun and familiar and approachable to those who are new to the concept or title of feminism.

After I did some research I then had a visual of what direction I wanted this to go in. I got design inspiration from tumblr, from art pictured below: (as well as art that is similar to it)


From there, I pulled colour combinations, slogans/catchphrases, and other design elements (such as floral accents or the female gender symbol) and sketched away in my sketchbook. Several pages of rough work later, I have now narrowed down my ideas to 8 or so designs. 3 buttons, 3 stickers, and 2 patches. I am now working on refining the designs.

I will need to sketch and ink the designs that I want to hand draw, scan them into my computer and open them with photoshop to clean them up. Others, I will be making entirely in photoshop or illustrator. From there, I will send the jpeg versions of my designs to manufacturers and have them put onto products! I am so excited to see how they will turn out. Tune in next week to see my progress <3